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Inspiring Beauty? A Critique of Wardah Cosmetics’ Ad Campaigns


Posted by Guest Contributor on 07 Mar 2013 / 0 Comments
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This post was written by guest contributor Afia R. Fitriati (@AfiaRF). The gaffes in the latest ad campaign of Indonesia-based Wardah Cosmetics are as clear as daylight – so clear that a student in my marketing class had raised an issue with it even before I had the chance to see the commercials. http://www.youtube.com/watch?v=J7Css9izUYY “If their selling […]

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