Editor’s Note: MMW’s Shireen previously wrote a piece on Nike’s Pro Hijab, which can be found here.   In the Spring, Nike announced the upcoming release of its Pro Hijab. Yet, I’m suspicious of the company’s intentions. Earlier this week, MMW Shireen wrote a piece describing how Nike’s narrative around its first sports hijab erases the long […]

Three years ago, Tasnim, Eren and I wrote reviews of “Do Muslim Women Need Saving?” by Columbia University Anthropologist, Dr. Lila Abu-Lughod. After reading the book, we all felt it was an intelligent and necessary analysis of how Western societies often perceive Muslim women, not only in the Global South but in the West, too. […]

Brown women fiercely running, jumping and giving championship level side-eye. All of this is set to intense music and certainly an effective method of drawing in viewers- particularly from a corporate giant like Nike. The Nike brand has reached all corners of the earth and the Middle East and North African (MENA) region is no […]