Posted by muslimahmediawatch on 17 Nov 2008 /
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And that, dear readers, is the slogan being used to sell a non-alcoholic beer to Egyptians in a nation-wide campaign. Birell is produced by Al-Ahram Beverages, and is Egypt’s top-selling non-Alcoholic beer, owning 98% of the malt beverages market. The website describes it as “a sparkling malt beverage […] with a strong bitter malt taste, […]
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