Brown women fiercely running, jumping and giving championship level side-eye. All of this is set to intense music and certainly an effective method of drawing in viewers- particularly from a corporate giant like Nike. The Nike brand has reached all corners of the earth and the Middle East and North African (MENA) region is no […]

Over the past few years MMW has often covered issues of sexuality and women’s pleasure, particularly because the ways in which Muslim female sexuality and pleasure are framed not only in the media, but also among Muslims themselves, tend to be quite problematic. Muslim women’s sexuality has made it to the headlines on a number […]

This post was written by guest contributor Shereen Malherbe (@malherbegirl). Mariah Idrissi is the first female Muslim model to feature in an H&M advertisement. The advert describes her look as ‘chic’ and Mariah definitely looks chic. Most are applauding this diverse and inclusive step from the world’s second largest retailer for representing Muslim women in the fashion […]

When I was 19 years old and just exiting from the rebellious teenage years, I stepped out of the house with my hijabi sister. I was newly de-jabbed (the first tentative attempt of many), and feeling awkward and – for lack of a better description – naked. My neighbour happened to step out at the […]

A few weeks ago, I went to a small, local cinema in my city to catch a film. I’ve always liked going to this particular cinema because they screen international and independent films – a fresh change from the standard Hollywood fare at the bigger cinema. The film was about to start, so I quickly […]

A few days ago, my Facebook newsfeed was awash with people sharing articles about a new billboard that just went up in Los Angeles. It depicts a male American soldier embracing a woman wearing a niqab. The billboard is for a product called SnoreStop, and it also displays the hashtag #betogether. Um…okay. Despite the buzz, […]

Okay, okay. I know I’m not supposed to write a media analysis this Ramadan. In fact, one of my resolutions this Ramadan is to leave the television off as much as possible for the whole month. With a few exceptions, of course. For example, I have to switch on the television during sahoor time to […]

Like many people I know, I have a love/hate relationship with Facebook.  Although its usefulness for me still outweighs anything else, given the number of people I’m in touch with who live far away from me, I’m often creeped out by the weird stalking behaviours that it encourages, among other things. And then there’s the […]

It was after my marriage that I decided to wear a hijab in public. Like most others who are evolving on their hijab journey, I had my fears – my biggest one being that it was going to make me look horrendous. After all my hair was my best feature. To help me on my […]

This post was written by guest contributor Afia R. Fitriati (@AfiaRF). The gaffes in the latest ad campaign of Indonesia-based Wardah Cosmetics are as clear as daylight – so clear that a student in my marketing class had raised an issue with it even before I had the chance to see the commercials. http://www.youtube.com/watch?v=J7Css9izUYY “If their selling […]